January Business Forecast
Your Monthly Guide to Aligning Your Business with the Cosmos
Welcome to your first monthly business astrology forecast! Each month, I’ll break down the most important cosmic shifts and translate them into insights you can actually use to run your business so that you can work smarter and time your decisions to align with the energy that’s already in motion.
Think of this as your behind-the-scenes briefing on what’s coming up: opportunities to lean into, challenges to navigate, and moments to pause and reflect. Let’s dive in.
Note: This post provides an overview of the planetary events throughout the month and how they will influence us on a collective level. For a deep dive into how you will be personally effected by the planets this year, consider a 12-Month Transit Report.
The Main Event: North Node Moves into Pisces on January 11th
How long it will be here: 18 Months (January 11, 2025 - July 26, 2026)
The North Node of future destiny moving into the dreamy, intuitive, mystical sign of Pisces marks a collective calls to embrace spirituality, imagination and emotional healing. The North Node symbolizes our karmic path, and its shift into pisces will encourage us all to lean into intuition, creativity and compassion while letting go of the hyper-focus and perfectionism that got us this far. For the next 18 months, the North Node’s trip through Pisces will offer us opportunities to balance our business strategy with heart-centered approaches and to connect more deeply to our role within the universal whole.
When the North Node was in Aries (2023 - 2025), we were challenged to establish our individual identity and balance our authentic expression with how we have been showing up for (and treated by) others. With this shift into Pisces, we are being called to focus less on the “me” and more on the “we”. We will be challenged to balance doing and being and will learn to integrate our spiritual vision with practical service.
The North Node in Pisces will encourage businesses to align with higher ideals, focusing on service, emotional connection and creativity. By embracing intuition and interconnectedness, you’ll be able to navigate the next 1.5 years with strategies that will allow you to achieve success and be of service through deeply connecting with and taking action in alignment with your higher purpose.
If your natal North Node is in Pisces, what transpires during this time will give you the feeling of being linked with your destiny—so pay close attention! The themes of North Node in Pisces will also be emphasized for you if you have any other planets or points in Pisces in your natal chart.
The rest of this post covers:
Moon Cycles, Retrogrades & Ingresses
Business Transits:
Moon Cycles, Retrogrades & Ingresses
New and Full Moons
New moons are the beginning of the 28-day lunar cycle and mark a time of fresh starts and new energy. The full moon is a time of culmination and harvest when you see the results of your efforts. For more about using the moon in business, check out Lunar Sales Cycles.
January 13th: Full Moon in Cancer
This full moon will amplify themes of emotional security, home, and nurturing. Focus on your foundational values and the emotional core of your business.
Suggestions: Reflect on whether your current business aligns with what makes you feel fulfilled on an emotional level; express recognition and appreciation for important clients and collaborators; release anything that is throwing off the balance between your personal life and professional goals
January 19th: New Moon in Aquarius
This new moon is a good time to set intentions around humanitarianism, community and innovation.
Suggestions: Set goals around socially conscious initiatives; explore tech-based offers to launch in the future; find new ways to connect with your audience or collaborate with other businesses to create a community
Retrogrades
Retrogrades are when a planet appears to be moving backwards in the sky and are a time to slow down, reflect and reassess. The planet and sign involved in the retrograde will give you clues about what you’re being asked to revisit.
Mars is in Retrograde until February 24th (shadow until May 4th)
Learn more about Mars Retrograde and how to work with it in business.
January 30th: Uranus stations direct
Stalled progress around innovation will gain momentum. This is a turning point for implementing forward-thinking ideas.
Ingresses
Ingresses are when a planet moves into a new zodiac sign. Every time a planet changes signs, there is a change in theme. Paying attention to these ingresses can help you anticipate shifts in collective energy and align your plans with these cycles.
January 2nd: Venus Enters Pisces
Venus, the planet of relationships, beauty and value is exalted (happy) in Pisces, enhancing themes of empathy, creativity and connection. Venus in Pisces will bring a focus on intuition and emotional resonance. It will be here until February 4th.
Use this period for: Building deeper connections with clients, partners or teams, launching marketing campaigns centered around compassion and emotional storytelling, working on creative projects or services.
January 6th: Mars Rx Enters Cancer
Mars retrograding back through Cancer will force us to reflect on how our emotions are influencing our actions, and visa versa. Taking action may feel slowed, difficult or emotionally driven so beware of being impulsive when making decisions. Mars will be in retrograde until February 24th and in Cancer until April 18th. So get comfortable.
Use this period for: Recalibrating strategies, rebalancing your personal and professional life, and noticing where you’re taking action out of alignment with what you really want, need and value. Circumstances leading to anger or frustration will give you major clues about where you need to make adjustments. Learn More.
January 8th: Mercury enters Capricorn
Mercury in Capricorn brings clarity, practicality and strategic focus to communication and planning. It’s ideal for taking a structured, goal oriented approach to our plans or offering services around the same themes. Mercury will be here until January 27th.
Use this period for: Creating detailed strategies, budgets or plans for the year; building sustainable systems and processes in your business; contracts and pitches that require straightforward, concise language.
January 19th: Sun enters Aquarius
Happy birthday, Aquarius babies! Get a sneak peek at what’s in store for your next trip around the sun. Learn More.
Aquarius is innovative, forward thinking and community-oriented. When the Sun transits this time, it draws our collective focus to collaboration, individuality and progress towards a better world.
Use Aquarius Season for: Brainstorming or introducing new, unconventional ideas for your business; building relationships with like-minded individuals who are as weird as you are; planning initiatives that align with long-term societal trends, particularly those involving technology or humanitarianism.
January 27th: Mercury enters Aquarius
When Mercury follows the sun into Aquarius, it will further enhance our intellectual and technological focus. Mercury will be here until February 14th and will enhance our ability to innovate, think outside the box and communicate within groups.
Use this period for: Implementing or refining tech-driven strategies (e.g. automation, AI integration, digital marketing); brainstorming with your team, collaborations or any other groups; start a mastermind with a clear intention or problem to solve; market your offers by positioning them as progressive and future-oriented.
Business Transits
Use this section to verify optimal dates for timing specific actions in your business. I recommend leading with your intuition then using the information in this section to finalize your plans.
Strategy & Planning
January 4
Sun sextile Saturn
This transit supports disciplined effort and long-term planning. It’s a great time to organize, set goals, and focus on practical achievements. Use this day to solidify plans for the year and map out the steps for major projects—especially now that we’re out of the Mercury retrograde post-shadow.
January 13
Sun trine Uranus
This transit promotes innovation, originality, and unexpected opportunities. Explore unconventional strategies or implement creative changes in your business. Be open to unexpected opportunities or collaborations—Uranus often brings surprises. This day is perfect for brainstorming new ideas for products, services, or systems and introducing technology or automation to improve efficiency.
January 18
Venus conjunct Saturn
This transit emphasizes commitment and structure in relationships and finances. It’s a time for serious conversations and long-term planning. Focus on creating lasting partnerships, refining financial plans, or making thoughtful decisions about team-building and collaboration.
January 21
Sun conjunct Pluto
This intense transit highlights themes of power, transformation, and rebirth. It’s a potent day for addressing hidden issues and making transformative changes. Conduct a deep audit of your business processes or address power dynamics within your team. Use this transit to focus on long-term, impactful goals.
January 23
Mars sextile Uranus
This transit energizes out-of-the-box thinking, making it ideal for implementing bold strategies or trying new approaches. It’s a day when you can make quick decisions that lead to unexpected success. Use this transit to explore innovative solutions, test experimental ideas, or adopt new technologies in your business. It’s also a great time to tackle longstanding problems with fresh perspectives.
Communication & Marketing
January 23
Mercury trine Uranus
This transit supports quick, innovative solutions and making connections that feel ahead of their time. This day is good for soft launching tech-driven campaigns, presenting new ideas, or pitching to potential clients or collaborators. It’s a great time for brainstorming and exploring visionary marketing strategies that capture attention.
January 29
Mercury conjunct Pluto
This transit will help uncover hidden truths. Excellent for strategy, research, and sharing messages that resonate on a deep level. Use this time to communicate an impactful message. Focus on problem-solving, especially for challenges requiring strategic and transformative solutions.
I’ll be using this day to release a passion project I’ve been developing behind the scenes with my good friend and psychic intuitive
. Stay tuned.Clients & Partnerships
January 19
Mercury sextile Venus
This transit promotes smooth communication and charm, making it ideal for negotiations or building relationships. Reach out to clients, partners, or collaborators. This is a great day for marketing campaigns that emphasize connection or beauty.
January 25
Venus trine Mars
This transit supports collaboration, attraction, and relationship-building. It’s an excellent time to strengthen partnerships, negotiate deals, or enhance client engagement. Use this day to attract new clients or take action on creative projects that need both inspiration and execution.
Sales & Launches
January 30th
Sun trine Jupiter
This transit supports visibility, growth, and success. It’s one of the most auspicious transits for starting something new. If you’ve been waiting for the perfect moment to launch a product, announce a new offering, or expand your reach, this is the day (one of the few launch opportunities we’ll have while Mars is in retrograde).
Take Caution
*As a blanket caution, we are under the influence of Mars retrograde all month. Give yourself plenty of space for unexpected delays and avoid launching anything new, if you can. Make the best out of this transit by reevaluating what you already have and possibly testing products or services to prepare them for release in the spring.
January 3rd
Mars opposes Pluto
This transit can bring power struggles or heightened tensions in relationships. It’s easy for conflicts to escalate. Avoid confrontational conversations.
January 6th
Mercury square Neptune
This transit can create confusion or miscommunication. It’s a time when marketing strategies or internal communications might feel foggy or misaligned. Avoid launching new campaigns or making big announcements.
January 14
Venus square Jupiter
This transit can lead to overindulgence or unrealistic expectations. Optimism may overshadow practicality. Be cautious with spending or making promises that overextend your resources.
January 15
Sun opposes Mars
This transit can result in conflicts, power struggles, frustration and impulsive decisions if not handled carefully. Avoid confrontations or high-stakes negotiations. Instead, focus on individual tasks that require focus and energy. Balance action with rest.
January 23
Mercury opposes Mars
This transit can bring miscommunications or disagreements, especially when emotions run high. However, it’s also a time when clarity and assertiveness can lead to breakthroughs if handled diplomatically. Avoid heated discussions or emotional responses and focus on direct, concise communication to avoid misunderstandings.
Remember that astrology does not override free-will—nothing is set in stone. Use these insights to guide your decisions and trust that no matter what, the universe is always conspiring in your favor.
As you recalibrate during a retrograde and maybe seize the momentum of a powerful alignment this month, you can do so with the courage that the cosmos are on your side. And if you want to go deeper, a personal transit report will outline exactly how the planets will impact you personally and in turn, your business.
But no matter what’s happening in the cosmos, may you never forget that this is your dream—and you make the path. It’s an honor to be on this ride with you.