You’ve heard it 100 times by now, the overly-aggressive sales strategies that are misaligned with are values are just not working anymore. We know that—but what a lot of new entrepreneurs struggle with is finding an alternative approach that feels good and dare I say, authentic*.
*I say this with a little hesitation, because I don’t think that having a business that is 100% “authentic” is the way to go, but that’s another post for another day. For now, we’re talking about how to make selling feel good and radically honest.
This workshop was recorded almost a year ago, but serves as a good introduction to using astrology to craft business strategies that are unique and complimentary to your natural strengths. My goal with this workshop is to help you discover sales methods that will resonate with your energy and allow you to connect with clients genuinely and effectively. Whether you’re well-versed in astrology or are a curious beginner not quite sold on this topic yet, the concepts provided in this class are worth knowing, even if just to validate your current approach.
The Case for Astrology in Business
Today, astrology is dismissed by the masses as mere entertainment, and a big part of my mission is to change that. Your natal chart is a blueprint for aligning with your energy and your purpose, offering you a map to success based on who you really are. This alignment not only makes business more fulfilling, but fosters an environment of trust and connection, which is going to be what gives us an edge in this new age.
Instead of relying on outdated tactics like pain-point marketing or time-pressure sales (listen to the podcast episode Selling is an Act of Love with Miranda Arnold for more on this), this class invites you to explore strategies that showcase your greatest qualities—because when you do, you’ll overcome your own resistance to selling and also attract clients who value you for exactly who you are. And that’s the point, right? We’re tired of pretending.
Sales Strategies by Sun Sign
TL;DW (am I using this right? Can it mean “too long, didn’t watch”?)
Here’s a basic framework centered on using your sun sign as a guide to designing a sales strategy that feels natural and empowering. If you already have a sales method that feels good and works for you, see these insights may give it a little extra oomph.
Fire Signs (Aries, Leo, Sagittarius)
Mission: to Inspire
Fire signs thrive on activating and motivating others. Aries excels as a trailblazer, igniting enthusiasm in others. Leos are magnetic, and their energy shines best when they are sharing their spotlight and celebrating others’ achievements. Sagittarius inspires by sharing what they’ve learned on their own adventure and expanding people’s perception of what’s possible.
Sales Tip: Focus on energizing motivating your clients during sales, leaving them excited to take action. Modern sales strategies probably already work well for you.
Earth Signs (Taurus, Virgo, Capricorn)
Mission: to Support
Grounded and practical, earth signs create stability. Taurus provides calm and steady reassurance, Virgo identifies and fixes inefficiencies and Capricorn delivers strategic solutions and shows us what can be achieved through discipline and hard work.
Sales Tip: Build trust through consistency and step-by-step approach. Consider having multiple touch-points in your sales process instead of going for a quick win.
Air Signs (Gemini, Libra, Aquarius)
Mission: to Communicate
Masters of conversation, air signs connect through storytelling and intellectual exchange. Gemini simplifies complex ideas, Libra fosters harmony and connection, and Aquarius brings a visionary perspective that challenges the norms and shepherds us into a brighter future.
Sales Tip: Engage clients with stories and ideas, take their feedback into consideration and focus on the facts about what you’re selling.
Water Signs (Cancer, Scorpio, Pisces)
Mission: to Feel
Emotional and intuitive, water signs lead with compassion. Cancer nurtures and feels our feelings with us, Scorpio guides us through transformative experiences and Pisces inspires us by connecting us to our dreams and helping us believe in magic.
Sales Tip: Lead with empathy and create spaces where clients seen truly seen and supported the moment they come into your world.
There is no one on this earth that can do what you do quiet the way you do it. It’s time to start selling that way. Watch the class to learn more.
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