Can you provide any guidance on planning things like launches with astrology? For example, I want to launch a small group program (goal is 10 people) in August that I really need to do well. I plan to do a free webinar followed with 3 session live group program starting shortly thereafter.
My current plan - that I'm questioning - is to do the free webinar on August 7th (which is my birthday and years ago I started a weird tradition of doing free webinars and launching new programs on my birthday as my twisted way of having a birthday party). I was thinking of starting the program the following Wednesday (14th) and then each following Wednesday for 3 sessions.
So, the sales period would be August 7th through 13th. With the New Moon on the 4th and the Full Moon on the 19th, I'm questioning that.
I really need a success on this. So, I was wondering if you had any guidance and I was also thinking this might make a useful topic for the whole community.
I don't focus specifically on launch strategy, however the digital planner guide does give you some information about selling with the phases of the moon. With your dates specifically - we are coming up on a Mercury Rx period, which in general is not a time I would advise to launch something brand new. However, if the program is to help people review or reflect in some way OR is bringing back something you've shared once before, it may work out.
But ultimately, you have to go with your gut. I know many use astrology as an effective launching tool, but I find it to be just as effective to tune into how you're feeling about the timing. Does it feel rushed? Does it feel drawn out? Are you feeling any subconscious resistance to launching?
If you're feeling called to August 7th, I would say test it out. Maybe the first round won't take off as much as you expect or maybe it will, but either way you're going to gain valuable lessons from the experience that you can apply to your future strategy.
OMG I get it! I was just reading this article about this Mercury Retrograde (https://www.womansworld.com/life/horoscopes/mercury-retrograde-in-virgo-leo-2024-horoscope-august-5-to-28-zodiac) and I can see how I can align the work in the workshop with how this Mercury Retrograde is working to make it a BENEFIT to do the workshop because of the internal reflection needed to find an authentic differentiation. So, instead of focusing on how the retrograde affects my business, focus on the positives and how it can help other entrepreneurs grow in their business. Now to put the pieces together! I am going to plan the last session to be outside of the retrograde as it will be applying the insights to their messaging.
Thank you for this! After this morning, I was expecting a hard, "don't bother!"
The program is called Dare to Differentiate. It harkens back to the work I used to do as LinkedIn Ninja. I devised the program last November and never launched it.
It showed itself to me recently and felt like it's something that I could implement quickly and easily for a quick win. I was all geared up and setting things up. Then you mentioned Mercury Retrograde and my heart sunk. I was actually googling if it was possible to go "against" Mercury Retrograde.
The free webinar will be called: Deciphering Deficient Marketing Results: How to Figure Out What Needs to be Fixed.
Last year, the program I launched on my birthday wasn't aligned with where I was yet. It was more of a wish and a prayer. It wasn't me leading from a place of my own strength and abilities.
Yes! Everything you've shared about this particular launch so far aligns with what I would recommend to do during a Mercury Rx period. 1) It's bringing back something you've already done in the past, but refining it based on what you've learned/experienced and 2) the offer itself helps others reflect and refine a piece of their business. I'm rooting for you!! It seems like the pieces are coming together.
This is SOOO incredibly helpful. I just integrated this into my calendar in a way that makes sense to me so that I can check in throughout the rest of the month. Thank you Marissa 🙏🥰
Cole - Curious how you "integrated" it into your calendar? Are you using a digital or written calendar?
Marissa - It would be cool if there were a way that this could be integrated. I know another astrologer who creates calendars. She's actually stepping back a bit from astrology and starting something else. I had recommended looking into wholesaling the calendars to other astrologers as they integrate with Google Cal as most don't want to deal with the tech and she likes the tech. If you want an intro, happy to provide one.
I appreciate the offer Crystal, but I won't be creating a digital calendar right now. I do however, recommend checking out the downloadable calendar from Magic of I - it's what I use.
Marissa,
Can you provide any guidance on planning things like launches with astrology? For example, I want to launch a small group program (goal is 10 people) in August that I really need to do well. I plan to do a free webinar followed with 3 session live group program starting shortly thereafter.
My current plan - that I'm questioning - is to do the free webinar on August 7th (which is my birthday and years ago I started a weird tradition of doing free webinars and launching new programs on my birthday as my twisted way of having a birthday party). I was thinking of starting the program the following Wednesday (14th) and then each following Wednesday for 3 sessions.
So, the sales period would be August 7th through 13th. With the New Moon on the 4th and the Full Moon on the 19th, I'm questioning that.
I really need a success on this. So, I was wondering if you had any guidance and I was also thinking this might make a useful topic for the whole community.
I don't focus specifically on launch strategy, however the digital planner guide does give you some information about selling with the phases of the moon. With your dates specifically - we are coming up on a Mercury Rx period, which in general is not a time I would advise to launch something brand new. However, if the program is to help people review or reflect in some way OR is bringing back something you've shared once before, it may work out.
But ultimately, you have to go with your gut. I know many use astrology as an effective launching tool, but I find it to be just as effective to tune into how you're feeling about the timing. Does it feel rushed? Does it feel drawn out? Are you feeling any subconscious resistance to launching?
If you're feeling called to August 7th, I would say test it out. Maybe the first round won't take off as much as you expect or maybe it will, but either way you're going to gain valuable lessons from the experience that you can apply to your future strategy.
OMG I get it! I was just reading this article about this Mercury Retrograde (https://www.womansworld.com/life/horoscopes/mercury-retrograde-in-virgo-leo-2024-horoscope-august-5-to-28-zodiac) and I can see how I can align the work in the workshop with how this Mercury Retrograde is working to make it a BENEFIT to do the workshop because of the internal reflection needed to find an authentic differentiation. So, instead of focusing on how the retrograde affects my business, focus on the positives and how it can help other entrepreneurs grow in their business. Now to put the pieces together! I am going to plan the last session to be outside of the retrograde as it will be applying the insights to their messaging.
Thank you for this! After this morning, I was expecting a hard, "don't bother!"
The program is called Dare to Differentiate. It harkens back to the work I used to do as LinkedIn Ninja. I devised the program last November and never launched it.
It showed itself to me recently and felt like it's something that I could implement quickly and easily for a quick win. I was all geared up and setting things up. Then you mentioned Mercury Retrograde and my heart sunk. I was actually googling if it was possible to go "against" Mercury Retrograde.
The free webinar will be called: Deciphering Deficient Marketing Results: How to Figure Out What Needs to be Fixed.
Last year, the program I launched on my birthday wasn't aligned with where I was yet. It was more of a wish and a prayer. It wasn't me leading from a place of my own strength and abilities.
Yes! Everything you've shared about this particular launch so far aligns with what I would recommend to do during a Mercury Rx period. 1) It's bringing back something you've already done in the past, but refining it based on what you've learned/experienced and 2) the offer itself helps others reflect and refine a piece of their business. I'm rooting for you!! It seems like the pieces are coming together.
This is SOOO incredibly helpful. I just integrated this into my calendar in a way that makes sense to me so that I can check in throughout the rest of the month. Thank you Marissa 🙏🥰
Thank you for this feedback, I’m so glad you found it helpful! The deep dives throughout the month will give you even more personalized guidance. ✨🦋
Cole - Curious how you "integrated" it into your calendar? Are you using a digital or written calendar?
Marissa - It would be cool if there were a way that this could be integrated. I know another astrologer who creates calendars. She's actually stepping back a bit from astrology and starting something else. I had recommended looking into wholesaling the calendars to other astrologers as they integrate with Google Cal as most don't want to deal with the tech and she likes the tech. If you want an intro, happy to provide one.
I created an all day event for each listed item (this took a few minutes to do on Apple calendar).
Then I copied and pasted the info for each day into the appropriate place and could reference it throughout the day if and when I wanted it.
I appreciate the offer Crystal, but I won't be creating a digital calendar right now. I do however, recommend checking out the downloadable calendar from Magic of I - it's what I use.